August 28 : Demographics and Target Markets

Demographic - A particular section of the population.
Target Market - A particular group of consumers at which a product or service is aimed.

A demographic focuses on quantifiable traits that encompasses a group of people while a stereotype focuses on trivial matters, usually influenced by bias, to define groups of people.

25 Factors Considered in defining a demographic:
Age
Gender
Sexual Identity
Sexual Orientation
Religion
Culture
Occupation
Health
Likes/Dislikes
Diet
Personality
Fashion
Address
Ethnicity
Race
Income
Lifestyle
Hobbies
Political Identity
Family Size
Mortgage
Credit
Level of Education
Patriotism
Savings
Ideas

Trump's Demographic and Target Audience:
Republican
Old
Conservative
White
Veterans

Clinton's Demographic and Target Audience:
Women
Students
Democrats
Non-white
Couples